Cookie Policy

Cookie Policy

This information forms part of our drive to comply with current data privacy legislation. It’s also part of our broader privacy policy to ensure we’re transparent, honest, and clear about your privacy when you use our website or communicate with us.

As part of our renowned customer service, Dreams communicates electronically with current and potential customers through our online ecommerce website, and email communications. To streamline your experience we place small files on your device. These files are commonly known as “cookies”.

What are cookies?

Cookies are tiny text files stored on your computer or mobile device when you visit our website or receive emails from us. Some are necessary for our website to operate and function, like keeping track of what you have in your basket. Others are required to remember you and your preferences when you return to our site or communicate with us via email.

Cookies fall into four main categories: necessary, performance, statistics, and marketing. They won’t harm your computer or device, and we don’t store personally identifiable information such as credit card details in the cookies that we create.

We do use encrypted information or combined data gathered from the cookies to help improve your experience of our site and our interactions with you. We also use cookies to identify and fix errors on our website, or single out relevant or related products to show you.

Data privacy law requires us to obtain your permission to store cookies on your computer or mobile device for all cookie types other than strictly necessary cookies.

One way we help customers is to use video technology to track errors on our website. This doesn’t record any information that you enter, especially user-identifying information. If you’d prefer to disable this, you can do so by going to your browser's settings and enabling "Do Not Track". This ensures you won’t be tracked at all in the form of analytics or video.

Cookies can be either First- or Third-party. First-party cookies are directly generated by Dreams and provide the information collected directly back to Dreams. Third-party cookies originate from outside Dreams.

We’ve established relationships with our Third-party providers such as Google, who may also set cookies on your computer or mobile device for use in remarketing purposes. This is to show you different products and services based on what you appear to be interested in. If you’d like to opt out of Google's use of cookies, you can do so by visiting their advertising opt-out page or the Network Advertising Initiative opt out page.

To make full use of the online shopping and personalised features on your computer, tablet or mobile phone will need to accept cookies. We can only provide you with certain personalised features of this website by using them.

Our cookies don’t store sensitive information such as your name, address, or payment details. They simply hold a 'Key' that, once you’re signed in, is associated with this information. However, if you’d prefer to restrict, block, or delete cookies from our website at or any other website, you can use your browser settings to do this. Each browser is different, so check the 'Help' menu of your browser settings (or your mobile device’s user-manual), to learn how to change your cookie preferences.

Alternatively, our own Cookie Preference tool has been designed to support you in restricting or blocking cookies from our website. Our Managing cookies section below provides further details.

The table below describes the main cookies that we use, and what we use them for.

Third-party cookies

When you visit you may notice some cookies unrelated to Dreams appear. These are Third-party cookies. If you visit a web page that contains embedded content like YouTube, you could be sent cookies from those sites. We don’t control the setting of those cookies, so we suggest you check those Third-party websites for more information about their cookies and how to manage them.

Some of our business partners that may set cookies on our website include:

Managing cookies

If cookies are disabled on your computer or mobile device your shopping experience on our website will be limited to browsing and researching. You won’t be able to add products to your basket, and essentially you won’t be able to complete your purchase.

If you want to disable cookies when you’re unsure of the type and version of web browser you use to access the Internet, you can find out how to do this for your browser by searching the "help" option on your browser's menu or by visiting You may also opt out of certain functional and advertising cookies by accessing our Cookie Preference tool.

Banner advertising on other websites

This type of advertising is designed to provide you with a selection of products based on what you’ve viewed on our website, for instance. Products will be presented to you by Google when you visit other selected websites. The adverts may highlight alternative styles and colours as well as products from other product categories deemed relevant to your browsing history. The technology behind these adverts is based on cookies. The product we use for this is Google Dynamic Remarketing. You can opt out of Google's use of cookies by visiting the Google advertising opt-out page or the Network Advertising Initiative opt out page.

Marketing Communications

If you’ve chosen to receive marketing messages from us, we’ll use your data to bring you relevant offers or information.

If you have an online account, you can check and update your current preferences within ‘My Account’.

You can also unsubscribe at any time by clicking on the unsubscribe link at the foot of our marketing emails or SMS.

Please note that we may still be entitled to process your information if we have another legitimate reason (other than consent) for doing so.

Note: Dreams is not responsible for the content of external websites.