About us: what Dreams are made of

Who are we?

Established in 1985, we’re the UK’s most loved bed retailer – backed by Tempur Sealy and led by CEO Jonathan Hirst.

Headquartered at our ‘Bedquarters’ in High Wycombe, we have around 2300 colleagues across the UK and Ireland, and sell around 14,000 mattresses, bases and headboards per week to customers nationwide through our store network of 208 sites and online.

Fast facts about Dreams

We craft around 290,000 mattresses and over 200,000 divan bases & headboards a year at our factory in Oldbury, West Midlands.

  • We sell from 208 stores nationwide
  • Our website attracts over 18m visitors a year
  • Almost one million customers have used our Pillow Talk initiative since it was founded
  • We’ve around 2,300 staff across our nationwide store network, factories, warehouse, and support functions
  • We won the Retail Week Award for Specialty Retailer of the Year 2019
  • We won National Bed Retailer of the Year in 2019, 2021, 2022 and 2023